privacy policy.
GENERAL.
Untamed Street recognises the importance of protecting the privacy of your personal data. We have instituted strict policies and security measures to protect the information you provide us. This is the Privacy Policy for Untamed Street website www.untamedstreet.com (the "Website").
WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR PERSONAL INFORMATION?
Untamed Street LTD, a company registered in England and Wales with company no. 13060316 (“Untamed Street”, "We” or "Us"), is the controller of your personal data. Untamed Street’s affiliated companies and selected suppliers may process your personal data on our behalf and in accordance with our instructions as stated below and are thereby processors of your personal data. You may contact Untamed Street at any time via e-mail at care@untamestreet.com or via mail at Office One, 1 Coldbath Square, Farringdon, London, EC1R 5HL, United Kingdom.
CATEGORIES OF DATA PROCESSED, PURPOSE AND LEGAL BASIS FOR PROCESSING.
GENERAL - Below is a summary of the categories of data that we process, the purposes of processing the data and on what legal basis we are processing your data. Our processing of your personal data partly depends on whether you have subscribed for membership with us or not. The processing of personal data relating to customers that are not members as well as the processing of data of our members’ personal data is described below.
CUSTOMERS (NON-MEMBERS) - Data collected when you shop in our Website or use our online services include:
Contact details. If you make a purchase online we will collect your name, address, e-mail address, telephone number, country of residence, title (Ms./Mr. or other title) and social media account contact details. Not all information is mandatory for making a purchase. We have marked mandatory information with the symbol (*) on our website. We will use your contact information to (i) process your purchase/orders and any returns, exchanges and complaints you may have relating to your purchase; and to (ii) communicate with you regarding your purchase and to answer and administer any questions or comments you may have regarding our products or services. The legal basis is that it is necessary to process your data in order for us to be able to fulfil our contractual obligations to you under the purchase agreement. We will retain your data for as long as necessary for this purpose. We may also process your contact details to keep you informed, via email, SMS, letters, telephone, WhatsApp and other social media, of our special events or promotions. The legal basis is our legitimate interest of being able to market our products to our existing customers. We may use your contact details for direct marketing purposes for up to 12 months after your latest purchase subject to your ongoing right to opt-out. You are entitled to reject our marketing messages at any time by clicking on the unsubscribe link included in each message or by contacting customer service at care@untamestreet.com.
Credit card details. If you make a purchase online and chose to pay by credit card, you will provide your credit card information on our secured website to finalise your purchase. The legal basis is that the processing is necessary in order for us to be able to fulfil our contractual obligations to you under the purchase agreement. We will retain your data for as long as necessary for this purpose.
Previous purchases and returns. If you have signed up for an account we will store information regarding your purchases and returns online. Such information encompasses product, size, price and date of purchase. We will also store information regarding your recently viewed items. This will allow you to keep track of your purchases and returns, and recently viewed items, by logging into your personal account. The legal basis is our legitimate interest to provide you with the service of a personal account as requested by you when you signed up for the account. You may choose to deregister your account at any time. We will also save information on your contact details and previous purchases and returns during 36 months after the purchase to be able to administer returns and/or complaints. The legal basis is our legitimate interest to provide our customers with speedy and efficient service after the purchase.
MEMBERS - When you subscribe to become a member, you will enter into an agreement with Untamed Street (the "Membership Policy"). You may sign up for membership by subscribing to the services provided by Untamed Street in accordance with the Membership Policy. The membership is completely voluntary and subscribing for membership is not a requirement for purchasing Untamed Street’s goods.
Data collected when signing up for membership. When you sign up for membership, Untamed Street collects your name, address, e-mail address, telephone number, country of residence, date of birth, title (Ms./Mr. or other title) and social media account contact details. Untamed Street processes the data to create your personal account and to process the membership which includes certain features such as (i) sending out invitations to special events/promotions, (ii) profiled marketing offers through email, SMS, letters, telephone, Whatsapp and other social media. The legal basis is that the processing is necessary in order for us to be able to fulfil our contractual obligations to you under the Membership Policy. We will retain your data for as long as necessary for this purpose.
Data collected when shopping online. Data collected when you shop in our Website or use our online services include:
Contact details: When you purchase a product online, Untamed Street will process your contact details for the following purposes: (i) to process purchases/orders and returns, exchanges and complaints; (ii) to communicate with you regarding the purchases and to answer and administer any questions or comments that you may have regarding Untamed Street’s products or services. The legal basis is that the processing is necessary in order for us to be able to fulfil our contractual obligations to you under the purchase agreement.
Previous purchases and returns: Untamed Street will also process data regarding your contact details and previous purchases and returns online (product, size, price and date of purchase) during 36 months after the purchase. The information will be processed for the following purposes: (i) Administering returns and complaints. The processing is based on our legitimate interest to provide our members with speedy and efficient service after the purchase; (ii) Allowing you to keep track of your purchases and returns by logging into your account. The legal basis is that the processing is necessary in order for us to be able to fulfil our contractual obligations to you under the Membership Policy.
Credit card details: If you make a purchase online and chose to pay by credit card, you will provide your credit card information on the website for the purpose of making payment for the purchase. The legal basis is that the processing is necessary in order for us to be able to fulfil our contractual obligations to you under the purchase agreement. As a member you may also choose to save your credit card details for future purchases, for the purpose of speeding up the checkout the next time you shop. The legal basis for this processing is your consent. We will retain your data for as long as necessary for this purpose.
Data collected when using Untamed Street website services. Untamed Street will store information regarding your recently viewed items when browsing Untamed Street’ website. This will allow you to keep track of your recently viewed items, by logging into your personal account. The legal basis for this is that the processing is necessary in order for us to be able to fulfil our contractual obligations to you under the Membership Policy and in our legitimate interests of providing you with the products and services that interest you, to generate Untamed Street’s business and grow revenue as well as understand our customers better. We will retain your data for as long as necessary for this purpose.
NEWSLETTER SUBSCRIBERS.
If you have subscribed to one of our newsletters, we will use your contact details to send out such newsletter. The legal basis for this processing is your consent. The newsletters will be sent to you until you unsubscribe to the newsletter service.
CUSTOMER SERVICE.
If you have contacted Untamed Street regarding a complaint, return or question, the e-mail or chat conversation will be stored for as long as it is necessary to administer your matter, including following up on the matter within 12 months. Depending on the nature of the matter for which you are contacting us, the legal basis may be that our processing is necessary for us to be able to fulfil our obligations under the purchase agreement or Membership Policy, or that we have a legitimate interest of being able to communicate with individuals who contact our customer service.
ANONYMISED DATA.
It can be noted that we may also use anonymised data for our internal marketing and demographic studies to analyse, profile and monitor customer patterns in order for us to be able to improve our products and services.
CONSENT AND WITHDRAWL.
By purchasing or receiving our products/services, you confirm that you have read and understood the content of this privacy policy. Where the legal basis for the processing of your personal data is your consent, you agree to Untamed Street’ processing of your personal data in accordance with the provisions herein. Should you wish to object to, or withdraw your consent, to any of our processing, please contact us at care@untamedstreet.com. Please note, however, that your withdrawal will not affect our right to process your data when such processing is necessary to perform our contractual obligations to you, and/or to the extent we are required to process your data by law or to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions. If you withdraw your consent to any consent-based processing, we will cease all such processing.
DOES UNTAMED STREET SHARE YOUR INFORMATION WITH OTHERS?
We do not sell or rent our customer’s personal data to any other entity. We may share your data with our affiliated companies. If you have subscribed for membership with Untamed Street, we may combine your data provided to us with data that you have provided to such affiliated companies, for the purpose of improving our services to you. The legal basis for the processing is that it is necessary for Untamed Street’s performance of the Membership Policy. Untamed Street may also share your data with selected suppliers who perform functions on our behalf such as fulfilling orders and delivery of orders, processing payments, carrying out promotional services or data management, to maintain our website, to distribute e-mails, to send out our newsletter, to provide client communications and to manage our customer database. As necessary, the personal data you provide to us may be processed by these third parties, solely on Untamed Street’s behalf and in accordance with Untamed Street’s instructions as data processors. We do not authorize any of our suppliers to make any other use of your personal data. If Untamed Street is subject to an actual or potential merger or acquisition or similar transaction, we may share your data with potential and actual buyer(s) and their financial and legal advisers, subject to such third parties undertaking appropriate confidentiality.
TRANSFER OUTSIDE OF THE EU/EEA.
We may share your data with our selected suppliers, who may process your data in countries both inside and outside of the EU/EES when performing functions on our behalf. If you have subscribed to membership with Untamed Street, we will share your contact details and information on previous purchases and shopping preferences with our affiliated companies both inside and outside of the EU/EEA. Please note that countries outside of the EU/EEA may not provide an adequate level of protection for your personal data. Untamed Street has however taken appropriate safeguards to ensure that the receiving parties of your data in countries outside of the EU/EEA shall provide an adequate protection of your data. Such safeguards may be that the receiving party has joined the Privacy Shield (if the receiving party is a company established in the United States) or that the receiving party has signed so called standard data protection clauses adopted by the EU Commission. Please contact us at care@untamedstreet.com if you want further information on what safeguards have been taken and if you want a copy of such safeguards.
YOUR DATA SUBJECT RIGHTS.
In this section, we have summarized your data subject rights to request access, portability, rectification, erasure of your personal data, to restrict the processing of your personal data, to object to processing, and your right to lodge a complaint with the supervisory authority. If you want to exercise your rights, please send us an email at care@untamedstreet.com. Should you wish to lodge a complaint with the supervisory authority, you need to contact the authority directly.
If you have signed up for a membership with Untamed Street you will also be able to access, rectify and erase some of your data by logging in to your private account. Notwithstanding anything to the contrary herein, Untamed Street reserves the right to keep and process your personal data in accordance with this policy to the extent necessary to perform our contractual obligations to you, and to the extent we are required to process your data by law or in order to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions.
Right of access. You have the right to obtain confirmation of whether personal data concerning yourself are being processed and, where that is the case, access to the personal data and information regarding, inter alia, the purpose of processing, the categories of personal data concerned, the categories of recipients to whom your data have been or will be disclosed, and the envisaged period of time for which personal data will be stored (or the criteria for determining this).
Right of rectification. You have the right to request rectification of inaccurate personal data concerning yourself, and to complete incomplete data.
Right of erasure. Under certain circumstances you are entitled to request that we erase your personal data or restrict our processing of your data, namely in the following events: (1) When it is no longer necessary for us to process your data taking into consideration the purposes for which it was collected. (2) When our processing is based on your consent and you have withdrawn your consent, and there is no other legal basis for the processing of your data. (3) When our processing of your data is based on a legitimate interest legal basis and you object to such processing, and there is no overriding legitimate ground for our processing. (4) When you have objected to our processing of your data for direct marketing purposes. (5) When your personal data has been unlawfully processed. (6) When the personal data must be erased for compliance with a legal obligation that applies to us. (7) When the personal data collected concerns a child (under 13 years of age) in relation to the offer of information society services.
Right to objection - direct marketing and profiling. You have the right to object at any time to our processing of your personal data for direct marketing purposes, which includes profiling to the extent that it is related to such direct marketing. If you object to our processing of your personal data for direct marketing purposes, including profiling, we will cease such processing of your data.
Data portability. If our processing is based on your consent or if the processing is necessary for our performance of a contract with you, you have the right to request that the data which you have provided to us shall be provided to you in a structured, commonly used and machine-readable format and you also have the right to transmit such data to another controller.
Right to lodge a complaint with supervisory authority. Please note that if you consider the processing of your data to be in violation of applicable data protection laws, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence or the place of the alleged infringement.